{"title":"Serum \u0026 Drops","description":"\u003cp\u003eWhether you’re looking for peptide-powered anti-ageing, intense hydration, or purifying, resurfacing or plumping, our line-up of potent, targeted liquid-serums can be used alone or mixed and matched for your best skin yet. Welcome to the art of skincare mixology…\u003c\/p\u003e","products":[{"product_id":"brightening-niacinamide-superdrops","title":"Superdrops Brightening Niacinamide (10%)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThe actives of a $75+ serum. The Beauty Pie approach to pricing.\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eWith a supercharged dose of 10% Niacinamide plus Oxygeskin for radiance \u0026amp; Evermat which makes large pores look like they’ve shrunk. Plus antioxidants, skin-soothers \u0026amp; a natural peptidic surfactant to help prevent breakouts. Use after toner \u0026amp; under or mixed with your serum or moisturiser.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479765463223,"sku":"198671","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/SUPERDROPS_BRIGHTENING_NIACINAMIDE_198671_PDP_ECOM_1X1_PACKSHOT_2026_WEB.jpg?v=1788451271"},{"product_id":"essential-superactive-capsules-ceramides","title":"Superactive Capsules Essential Ceramides +","description":"\u003cp\u003eWhile feeding your face with hydration is key (we all love our Hyaluronic Acids, vitamin E Acetates and Seaweed moisture boosters), if your skin’s natural barrier function is subpar, you won’t get the full buffet of benefits. These perfectly portable capsules deliver skin-identical doses of Sphingo-and-Glycolipids, which help support your natural Ceramide production, for longer-lasting moisture and dewier, glowier skin. \u003cstrong\u003e(Each capsule is made of Seaweed, so they're fully compostable.)\u003c\/strong\u003e\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479766085815,"sku":"197711","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/SuperactiveCapsules_SuperactiveCapsulesEssentialCeramides_191443_2000x2000_WEB_1.jpg?v=1783341540"},{"product_id":"genius-lift-elixir","title":"Japanfusion Genius Lift Elixir","description":"\u003cp\u003eThis concentrated lifting elixir is like an instant shot of skin magic. Just add a few drops into toner or serum (or massage straight onto cleansed skin) and your complexion will look immediately more plump, dewy and hydrated. It’s infused with moisture-boosting Fission-Y, Jabara Fruit, antioxidant Grape Extract and a Polynesian Seaweed humectant for moisture. But be warned: it could be habit forming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBritish Vogue Beauty Awards Winner 2021: 'The Ultimate Skincare Saviour'.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479770738871,"sku":"69595","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/198466_JAPANFUSION_GENIOUS_LIFT_ELIXIR_PDP_ECOM_PACKSHOT_1x1_9ccca6a8-4751-4ecc-b557-3edc2252c318.jpg?v=1789461732"},{"product_id":"japanfusion-treatment-serum","title":"Japanfusion Deep Treatment Serum With Grape Antioxidants \u0026 Jabara C Polyphenols","description":"A skin-energizing, hydration-enhancing, instant beauty-booster","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479773393079,"sku":"68840","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/JAPANFUSION_DEEP_TREATMENT_SERUM_68840_PDP_ECOM_1X1_PACKSHOT_2025_WEB.jpg?v=1783341596"},{"product_id":"happy-face-azelaic-acid-skin-clearing-gel-cream","title":"Happy Face 10% Azelaic Acid Skin-Clearing Gel-Cream","description":"\u003cp\u003eThis will be a game-changer. Immediately soothing, smoothing and calming, this hydrating formula is clinically proven to significantly reduce the appearance of redness in 7 days. With 10% Azelaic Acid, Niacinamide, Centella Asiatica, Rose Fruit pore-minimizers \u0026amp; Sakura Complex. You might notice a slight tingling on application. If your skin is prone to sensitivity, build up use slowly (from a few times a week).\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479773360311,"sku":"62787","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/happy_face_10-_azelaic_acid_skin_clearing_gel_cream_62787_packshot_1_WEB.webp?v=1783341580"},{"product_id":"plantastic-super-drops","title":"Plantastic Micropeeling Super Drops","description":"\u003cp\u003eWell, a couple of drops of this every day and you might be in awe of your own. The best thing for keeping breakouts at bay, brightening skin and refining pores, these drops are an easy addition to your skincare routine. Use once or twice a week for maintenance, or daily if you’re battling breakouts. With Fruit Extracts, skin-protecting Willow Bark Extract and natural Brighteners. It’s a 24\/7 glow-giving one-serum wonder.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479777456311,"sku":"76007","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/Plantastic-Micropeeling-Super-Drops_198671_PDP_ECOM_1X1_PACKSHOT_2025_WEB.webp?v=1783341681"},{"product_id":"plantastic-overnight-face-oil","title":"Plantastic Overnight Miracle Face Oil","description":"\u003cp\u003eSuper nourishing, skin-energy refreshing and 99% natural, this clean beauty complexion renewer is formulated with Grapeseed, Sweet Almond, Jojoba, Avocado, Baobab, Rosehip, Neroli and Turmeric Oils, plus antioxidant vitamin E, Kalpariane, Active Brown Algae, Phytosqualane and skin re-energising Bakuchiol (a gentle regenerating active from Ayurvedic and Chinese traditional medicine, to target uneven skin tone and the appearance of fine lines and wrinkles). A few drops a day will make your skin look amazing. Fragrance-free. Clean. Vegan.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479777423543,"sku":"1019815","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/Plantastic_PlantasticOvernightMiracleFaceOil_1019815_2000x2000_WEB_10.jpg?v=1783341680"},{"product_id":"super-elastic-anti-aging-am-pm-eye-duo","title":"Power Duos Super Elastic Anti-Aging A.M\/P.M. Eye Duo","description":"\u003cp\u003eTired of looking tired? In the morning, use this genius Elastic Lifting Eye Serum - with hydrating Hyaluronic Acid, plus Beautifeye to visibly reduce sagging. Then at night, apply Super Retinol Eye Cream - with 1% Retinol to help firm and visibly soften fine lines and dark circles. ‘Firm’ friends for life.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479779782839,"sku":"68017","price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/am_pm_eye_duo_kit_68017_CSL_secondary_1_WEB.jpg?v=1783341737"},{"product_id":"super-healthy-skin-daily-defense-serum","title":"Super Healthy Skin Daily Vitamin Defense Serum","description":"\u003cp\u003eThis Swiss super-serum is like a dose of fresh air for your face! Used every day (and night, if you're really on top of it) this amazing antioxidant serum - with vitamin C-rich Kakadu Plum, Thymus Peptides and Raspberry Stem Cells - fights the aging-effects of free radicals and pollution, helps to visibly reduce fine lines, and hydrates, calms and smooths skin.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479780864183,"sku":"62794","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/OTF_BETA-190583_SuperHealthySkin_VitaminDefenseSerum_Updated_PDP.jpg?v=1790352237"},{"product_id":"super-healthy-skin-sleep-oil","title":"Super Healthy Skin Amazing Sleep Oil","description":"\u003cp\u003eWe are completely obsessed with this amazing facial oil. Formulated in Switzerland, it’s light, breathable, sinks right in, has anti-aging Algae Extracts, is rich in Linoleic and Essential Fatty Acids, Omega 3s, Evening Primrose and Borage Oils, and is a natural source of vitamins A and E. Just add a couple of drops on top of your serum or cream.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479781257399,"sku":"77141","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/SuperHealthySkin_AmazingSleepOil_77141_PDP_Packshot_1x1_2025_Web.jpg?v=1783341745"},{"product_id":"super-retinal-rejuvenating-serum","title":"Super Retinal Rejuvenating Serum (2% Retinal Complex)","description":"\u003cp\u003eRetinal is a ‘one step’ form of Retinoic Acid, meaning your skin only needs to convert it once for it to become active. The result: super skin rejuvenation. With 2% encapsulated Retinaldehyde Complex, plus Pinaretinol Complex, Niacinamide, Hyaluronic Acid, Lactic Acid and a Ceramide Blend. Leaves skin fresher, brighter and clearer. Clinically proven to reduce the appearance of wrinkles by up to 31% in just 28 days. Amazing.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.beautypie.com\/bp\/collection\/super-retinol\"\u003e\u003cstrong\u003eRead more about the Super Retinol range here\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479781486775,"sku":"76533","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/Super-Retinal-Serum-Packshot-76533_2025_WEB_CSL.webp?v=1783341745"},{"product_id":"super-retinol-ceramide-anti-aging-face-serum","title":"Super Retinol Ceramide-boost Anti-aging Face Serum (3% Retinol Complex)","description":"\u003cp\u003ePerfectly balanced to both revive and replenish, this ultra-gentle Encapsulated Retinol serum is infused with Lactic and Hyaluronic Acids and a concentrated, barrier-repairing Ceramide blend to help protect, brighten, hydrate, smooth the appearance of fine lines and soothe your skin.\u003c\/p\u003e\n\u003cp\u003eFor a detailed breakdown of retinol percentages and optimising it for your skin type, \u003ca href=\"https:\/\/www.beautypie.com\/blog\/posts\/the-truth-about-retinol\"\u003e\u003cstrong\u003eread this.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479781519543,"sku":"60660","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/super_retinol_ceramide_boost_serum_60660_CSL_secondary_1_WEB.jpg?v=1783341750"},{"product_id":"superactive-capsules-vitamin-c-and-vitamin-e-serum","title":"Superactive Capsules Pure Double Vitamin C \u0026 Vitamin E Serum","description":"\u003cp\u003eOur super-targeted ‘one-shot’ capsules hold high doses of stable actives, so you can ‘up the skincare ante’ as-and-when-needed with a simple twist, squeeze and tap. Our Superactive Capsules, with a double dose of pure Vitamin C, are boosted with Vitamin E Acetate for moisture and antioxidation. They also help to visibly firm, smooth and brighten, minimise the appearance of lines and wrinkles, and even out skin tone. It’s a daily must-have anti-aging vitamin dose for your skin.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479781912759,"sku":"191436","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/SuperactiveCapsules_SuperactiveCapsulesPureDoubleVitaminCVitaminESerum_191436_2000x2000_WEB_2000.jpg?v=1783341751"},{"product_id":"superdrops-flash-face-lift-intense","title":"Superdrops Flash Face Lift Intense","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA concentrated serum like this, with 7% advanced pro collagen Matrixyl (R) peptides- would normally retail for about $100. But that’s not what you pay shopping warehouse-direct at Beauty Pie.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003e“Shockingly Good.” “Witchcraft.” “A Face Lift In A Bottle.”\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThat’s how people talk about our powerful anti-aging \u003cb\u003eFlash Face Lift Intense Serum Superdrops\u003c\/b\u003e. Formulated with two Matrixyl™ peptides plus Argireline®, this concentrated serum helps visibly lift and firm while reducing the appearance of fine lines, deep wrinkles and expression lines. It also supports cell longevity for a complexion that appears smoother, fresher and more youthful.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479781945527,"sku":"62633","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/NEW_PLP_SUPERDROPS_INTENSE.jpg?v=1782416913"},{"product_id":"superactive-capsules-extreme-vit-c-serum","title":"Superactive Capsules Extreme 30% Vitamin C Serum + Resveratrol + Oryzanol","description":"\u003cp\u003eAn advanced dose of skin brightening, smoothing and clarity. Each capsule delivers 30% pure high-potency Ascorbic Acid in its freshest form, along with Resveratrol (a potent antioxidant), Oryzanol for a clearer, more even looking complexion, and DESM* Antioxidant to help protect skin against pollution and urban dust. Smooth on before moisturising for your clearest, brightest looking complexion yet.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479781978295,"sku":"60554","price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/superactive_five_virtual_kit_62282_CSL_secondary_1_WEB.jpg?v=1783341751"},{"product_id":"superdose-vit-c-action-power-brightener","title":"Superdose Vitamin C C-Suite Rapid Action Power Brightener","description":"\u003cp\u003eLab-direct from Switzerland, this is ‘next-gen’, high-dose, stable vitamin C, sandwiched with ‘super’ actives Ferulic Acid and Tranexamic Acid, for powerhouse brightening action on dull, uneven, scarred, or UV-damaged skin. Use 5-6 drops post toner or lotion on a clean face, under moisturiser or sunscreen. It’s an excellent vitamin C for sensitive skin.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479782109367,"sku":"62459","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/NEW_PLP_SUPERDOSE.jpg?v=1782416920"},{"product_id":"triple-hyaluronic-acid-elastic-lifting-eye-serum","title":"Triple Hyaluronic Acid Elastic Lifting Eye Serum With Anti-Aging Beautyifeye® \u0026 Hydrating Ceramide+","description":"\u003cp\u003eAlthough we suggest you alternate or layer it with \u003ca href=\"https:\/\/www.beautypie.com\/products\/super-retinol-anti-wrinkle-eye-cream\"\u003e\u003cstrong\u003eSuper Retinol Anti-Wrinkle Eye Cream\u003c\/strong\u003e\u003c\/a\u003e – for the fullest-force anti-aging strategy. Delicately textured, with our exceptionally hydrating \u003ca href=\"https:\/\/www.beautypie.com\/products\/genius-lift-elixir\"\u003e\u003cstrong\u003eTriple Hyaluronic Acid Elixir\u003c\/strong\u003e\u003c\/a\u003e, plus Beautifeye (3%) to help skin appear firmer and to visibly reduce the appearance of wrinkles and crow’s feet, Aquaxyl (3%) – a powerful pro-ceramide polysugar with a hydrating, healthy skin effect – and Caffeine to tackle puffiness and under-eye dark circles.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479783321783,"sku":"191726","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/THA_eye.jpg?v=1782416910"},{"product_id":"triple-hyaluronic-acid-serum","title":"Triple Hyaluronic Acid Lipopeptide Serum With Plumping Idealift™ And Hydrating Ceramide+","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA 50 ml bottle of triple weight Hyaluronic Acid Serum, with an infusion of 4% Idealift Peptides, would usually retail for $110. Just not at Beauty Pie.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eA hydrating skincare icon with not one, but three molecular weights of Hyaluronic Acid, plus plumping Polysaccharides, smoothing Pro-Ceramides and gravity-fighting Peptides. Formulated in an advanced Swiss lab, this ultimate Hyaluronic Acid serum delivers dewy skin in seconds. Beautifully light, totally hydrating – perfect on your face and neck, under your moisturiser.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479785124023,"sku":"192075","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/OTF_BETA-192075_THA_Lipopeptide_Serum_PDP_ECOM_PACKSHOT_1X1_01.jpg?v=1791278637"},{"product_id":"youthbomb-360-double-vitamin-radiance-concentrate","title":"Youthbomb 360° Double Vitamin Radiance Concentrate 30ml","description":"\u003cp\u003eOur legendary 15-active ingredient Radiance Serum, now supercharged with 3% Vitamin B3 and 3% Vitamin C for even clearer, brighter skin. Firms, resurfaces, brightens, tightens and is clinically proven to improve radiance by up to 94% in 28 days. With Di-, Tri- and Hexapeptides, Proteins and Exopolysaccharides, for the glow of your life.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.beautypie.com\/bp\/collection\/youthbomb-collection\"\u003e\u003cstrong\u003eRead more about the Youthbomb range here\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479785713847,"sku":"61605","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/v2_YB_360_DOUBLE_VITAMIN_RADIANCE_CONCENTRATE_61605_PDP_ECOM_1X1_PACKSHOT_2025_WEB.jpg?v=1783341815"},{"product_id":"youthbomb-eye-repair-night-serum","title":"Youthbomb 360° Multi Action Eye Repair Night Serum (1% Retinol Complex)","description":"\u003cp\u003eFor the ultimate firming, smoothing and brightening effect: A next-gen Japanese eye serum proven to deliver more youthful-looking eyes in just 2 weeks. With Pina-Retinol (Vit A) to visibly smooth, Niacinamide (Vit B3) to soothe, and Vitamin C for radiance. Plus, 3% Eyeliss™ to reduce the appearance of puffiness. Superb.\u003c\/p\u003e\n\u003cp\u003eClean and cruelty free (of course).\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.beautypie.com\/bp\/collection\/youthbomb-collection\"\u003e\u003cstrong\u003eRead more about the Youthbomb range here\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479786008759,"sku":"194833","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/YB_360_MULTI_ACTION_EYE_REPAIR_NIGHT_SERUM_194833_PDP_ECOM_1X1_PACKSHOT_2026.jpg?v=1788451270"},{"product_id":"youthbomb-double-retinol-skin-overhaul-serum","title":"Youthbomb Double-Retinol Action Skin Overhaul Serum (5% Retinol Complex)","description":"\u003cp\u003eA supercharged serum with double-Retinol action to even skin tone, enhance firmness, restore the skin barrier \u0026amp; help reduce visible signs of aging. 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