{"title":"The Mum Edit","description":"\u003cp\u003eWe’ve handpicked these beauty essentials to help you feel your best as a busy Mum or Mum-to-be. Whether you want to brighten your complexion, boost your mood, or enjoy a spot of \"you\" time, these products deliver. From revitalizing serums to comforting creams and hair density supplements, they’re guaranteed to give you a moment of calm amidst the chaos.\u003c\/p\u003e","products":[{"product_id":"anti-hair-loss-treatment","title":"Renewed Density Anti-Hair-Loss Treatment for Fine \u0026 Thinning Hair","description":"\u003cp\u003eIt’s an absolute hair-redensifying powerhouse. Loaded with Redensyl™ Complex - the best ingredient for thinning hair - and Yerba Santa Extract, which helps reduce oxidative stress-induced hair loss. Plus Vitamin PP, Zinc and Arginine to support a super-healthy scalp. Use as an intense daily treatment or for weekly maintenance.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479766020279,"sku":"75178","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/renewed_density_anti_hair_loss_treatment_spray_75178_packshot_WEB.jpg?v=1783335979"},{"product_id":"ginseng-duo","title":"Power Duos The Brightening \u0026 Re-Energizing Duo","description":"\u003cp\u003eDull, sluggish looking skin? This skin-oxygenating, botanicals-packed Genius Ginseng duo is for you. An \u003ca href=\"https:\/\/www.beautypie.com\/products\/plantastic-genius-ginseng-eye-cream\"\u003e\u003cstrong\u003eEye Energy Cream\u003c\/strong\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/www.beautypie.com\/products\/plantastic-genius-ginseng-peptide-cream\"\u003e\u003cstrong\u003ePower Peptide Face Cream\u003c\/strong\u003e\u003c\/a\u003e, both with the hero ingredient Pure Panax Ginseng, to visibly firm, brighten and depuff skin. Apply after cleansing and watch your skin spring back.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479766642871,"sku":"62183","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/ginseng_moment_duo_kit_62183_CSL_secondary_1_WEB.jpg?v=1783341565"},{"product_id":"genius-lift-elixir","title":"Japanfusion Genius Lift Elixir","description":"\u003cp\u003eThis concentrated lifting elixir is like an instant shot of skin magic. Just add a few drops into toner or serum (or massage straight onto cleansed skin) and your complexion will look immediately more plump, dewy and hydrated. It’s infused with moisture-boosting Fission-Y, Jabara Fruit, antioxidant Grape Extract and a Polynesian Seaweed humectant for moisture. But be warned: it could be habit forming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBritish Vogue Beauty Awards Winner 2021: 'The Ultimate Skincare Saviour'.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479770738871,"sku":"69595","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/198466_JAPANFUSION_GENIOUS_LIFT_ELIXIR_PDP_ECOM_PACKSHOT_1x1_9ccca6a8-4751-4ecc-b557-3edc2252c318.jpg?v=1789461732"},{"product_id":"happy-and-healthy-hair-kit","title":"Haircare Power Duo The Healthy \u0026 Happy Hair Kit for Fine \u0026 Thinning Hair","description":"\u003cp\u003eThinning hair? Our \u003ca href=\"https:\/\/www.beautypie.com\/products\/renewed-density-hair-capsule-uk\"\u003e\u003cstrong\u003eHealthy Hair Capsules\u003c\/strong\u003e\u003c\/a\u003e contain ANAGAIN™, clinically-proven to enhance a protein involved in hair growth, while the \u003ca href=\"https:\/\/www.beautypie.com\/products\/anti-hair-loss-treatment\"\u003e\u003cstrong\u003eRenewed Density Anti-Hair Loss Treatment\u003c\/strong\u003e\u003c\/a\u003e contains Redensyl™ - which conditions the scalp to help reduce hair loss - and Yerba Santa Bioflavonoids to protect from oxidative stress.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479770804407,"sku":"79558","price":71.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/renewed_density_hair_loss_kit_UK_79558_CSL_group_2_WEB.jpg?v=1783341578"},{"product_id":"japanfusion-pure-transforming-cleanser","title":"Japanfusion Pure Transforming Cleanser","description":"\u003cp\u003eYour search for the perfect cleanser is over. This delicately technical Japanese gel-to-oil-to-milk formula helps remove makeup, oils and pollution and leaves skin feeling supremely clean and fresh. Infused with Vitamin E and antioxidant grape extract. Superb.\u003c\/p\u003e\n\u003cp\u003eClean and cruelty-free (of course).\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479770869943,"sku":"69854","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/JAPANFUSION_PURE_TRANSFORMING_CLEANSER_69854_PDP_ECOM_1X1_PACKSHOT_2026_WEB_c28e5949-a709-47d6-a58e-6398c8fd2d98.jpg?v=1788451277"},{"product_id":"lemon-butter-hemp-hand-wash","title":"Super Healthy Skin Jumbo Lemon Butter \u0026 Hemp Hand Wash","description":"\u003cp\u003eOur deluxe Creamy Hydrating Hand Wash gently cleanses with infusions of Lemon Butter and Hemp, Sweet Almond Oil and Aloe Vera. Sulphate-free. Safe for sensitive skin. Scented with a hint of Orange.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479772475575,"sku":"193928","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/V2_SuperHealthySkin_JumboLemonButter-HempHandWash_193928_PDP_Packshot_1x1_2025_Web.webp?v=1783341605"},{"product_id":"luscious-moisture-treatment-masque","title":"Super Healthy Hair Luscious Moisture Hair Mask","description":"\u003cp\u003eThis super indulgent Argan Oil hair treatment baume also contains hydrating Hyaluronic Acid, a strengthening Keratin-like vegan blend and healthy-hair powerhouse Panthenol (vitamin B3). Bring thick, coarse, dehydrated or sun-damaged locks back into line and say hello to your silky, swishy new hair.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479774343351,"sku":"195700","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/Super_Healthy_Hair_Treatment_Masque_195700_PDP_ECOM_1X1_PACKSHOT_2025_WEB.jpg?v=1783341638"},{"product_id":"plantastic-creamy-body-wash","title":"Plantastic Orange \u0026 Rosemary Moisturizing Body Wash","description":"\u003cp\u003eBrimming with best-in-class botanicals: anti-pollution Moringa Seed Peptides, remineralising Wild Lime Harvest Complex and Black Ferment Tea. Plus, Essential Oils of Orange, Bergamot, Mountain Pepper, Lime, Geranium, Lavender, Rosemary and Ylang Ylang. This is total shower power.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479776080055,"sku":"65344","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/PLANTASTIC_BODYWASH_PACKSHOT_PDP_2025_WEB.jpg?v=1783347226"},{"product_id":"perfect-daily-multi-vitamins-uk","title":"Perfect Daily Multivitamin \u0026 Mineral Capsules","description":"\u003cp\u003eOur favourite vegan multivitamin, now even better - we've added Iron and Vitamin D. A highly effective (and easily absorbed) mix of 26 incredible nutrients and co-factors, with optimal daily intakes of all the B Vitamins, Vitamin C plus Bioflavonoids, Vitamin A, Vitamin D, Vitamin E, plus Copper, Iron, Manganese, Chromium, Iodine, Selenium and Zinc.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479777882295,"sku":"83189","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/PerfectDaily_ProjectEncapsulateUS_83189_PDP_1X1_ECOM_PACKSHOT_2026_WEB.jpg?v=1790848882"},{"product_id":"super-healthy-double-cleansing-balm","title":"Super Healthy Skin Double Cleansing Balm","description":"\u003cp\u003eGet ready for your new face cleansing addiction. Formulated in Japan, with natural Aloe Juice, Niacin-rich Rice Bran Oil and cold-pressed Baobab Sariché Oil. Deeply purifying, emulsifying and softening, it’s one awesome multi-action hot oil double cleansing balm. Clean. Cruelty-free. Gluten-free. Fragrance-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs seen in British Vogue.\u003c\/strong\u003e \u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479779848375,"sku":"82311","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/V2_SuperHealthySkin_HotOilDoubleCleansingBalm_191306_PDP_Packshot_1x1_2025_Web.jpg?v=1783341737"},{"product_id":"super-healthy-skin-deluxe-body-creme","title":"Super Healthy Skin Deluxe Body Moisture Crème","description":"\u003cp\u003eLab-direct to Beauty Pie from France, this deluxe body moisturiser suspends invisible micro-droplets of oil in water, for superlight yet intense skin nourishing. It’s infused with sustainable cold-pressed Hibiscus Flower, Meadowfoam Oils, Liquid Shea Butter and Essential Oils of Orange, Tangerine, Geranium and Tonka Bean. \u003cstrong\u003eBritish Vogue Beauty Awards Winner 2021: 'The Body Transformer'.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479781159095,"sku":"63302","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/SHS_BODY_CREME.jpg?v=1782416929"},{"product_id":"super-moisture-lip-balm","title":"Super Healthy Skin Nourishing Lip Balm SPF 30","description":"\u003cp\u003eA mix of pure Olive Oil Squalane, soothing Liquorice Fatty Acids, Avocado and Grapeseed Oils, super vitamin C (Ascorbyl Tetraisopalmitate) to help reduce the appearance of fine lines and wrinkles, soothing Citrus Unshiu Peel Extract, plus it’s naturally-flavoured with Sweet Orange Peel Oil. Your lips will love it!\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479781454007,"sku":"192761","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/NEW_PLP_SPF_LIP.jpg?v=1782416909"},{"product_id":"triple-hyaluronic-acid-hydra-glow-sheet-mask","title":"Triple Hyaluronic Acid Hydra-glow Sheet Mask x5","description":"\u003cp\u003eAnother Japanese import that may just blow-your-mind (after it seriously plumps up your facial hydration). Take one of the world’s best Hyaluronic Acid serums, mix in an anti-aging elixir, apply it generously onto a cotton sheet mask, and voila - a new skincare addiction! An excellent treatment for dry or dehydrated skin. 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With nourishing plant oils to moisturize \u0026amp; visibly smooth fine lines, it's one product no make-up bag should be without.\u003c\/p\u003e\n\u003cp\u003eChoose:\u003c\/p\u003e\n\u003cp\u003e- 'Light\/Medium' for fair to light skin tones.\u003c\/p\u003e\n\u003cp\u003e- 'Medium\/Deep' for medium skin tones.\u003c\/p\u003e\n\u003cp\u003e- 'Deep Caramel' for deep skin tones.\u003c\/p\u003e\n\u003cp\u003e- 'Deep' for very deep skin tones.\u003c\/p\u003e\n\u003cp\u003eFor brightening and moisturising under-eye dark circles before applying a skin-tone matching concealer.\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Light\/Medium","offer_id":48479784501431,"sku":"68376","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Medium\/Deep","offer_id":48479784534199,"sku":"68383","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Deep Caramel","offer_id":48479784468663,"sku":"63180","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Deep","offer_id":48479784435895,"sku":"73518","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/SUPERLUMINOUS_UNDEREYE_GENIUS_LIGHT_MEDIUM_68376_PDP_ECOM_1X1_PACKSHOT_2026.jpg?v=1788451273"},{"product_id":"uber-youth-neck-and-chest-serum-spray","title":"Über Youth Neck \u0026 Chest Super Lift Serum-Spray","description":"\u003cp\u003eThis awesome skin revitalising serum-spray tackles the three causes of décolleté aging: side sleeping, skin sagging \u0026amp; sun damage. It visibly brightens age spots (with 5% Niacinamide), instantly supports sagging skin (with 4% Idealift) and helps improve skin firmness and elasticity (with Kigeline \u0026amp; Oligogeline). Sinks in fast. Smells great. Use morning and\/or evening.\u003c\/p\u003e\n\u003cp\u003eClean and cruelty free (of course).\u003c\/p\u003e","brand":"Beauty Pie","offers":[{"title":"Default Title","offer_id":48479786107063,"sku":"66525","price":37.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/6475\/8967\/files\/66525_UberYouthNeck_ChestSuperLiftSerumSpray_PDP_ECOM_PACKSHOT_DIMS_01.jpg?v=1789746333"},{"product_id":"shinkai-gel-cream","title":"Shinkai Electrolyte Drench 3-in-1 Deep Hydrating Gel Cream","description":"\u003cp\u003eA refreshing 3-in-1 Gel-Cream with an electrolyte-filled Deep Sea Mineral Infusion for deep hydration plus a youth-boosting Tripeptide Complex, firming Kombucha Essence and a Supergreens blend that actually helps skin restore its own Hyaluronic Acid. Softer, dewier, more supple skin. 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